This is an all-inclusive guide for link purchases in 2022.
In case you are a media buyer or usually do link building for one of your projects, this guide is for you. It gives you a very complete overview on the topic from all angles.
What you will learn in this article will help you to master buying backlinks and work highly-efficient on your SEO rankings and backlink profile without any setbacks. Make sure you read until the end to receive a full intake on all the important details of link buying.
I made sure that the article cuts all non-important information to give you a fast read and a complete picture including:
- Why Buy Backlinks for SEO?
- The Big G Algorithm’s View on Link Building
- Buying Backlinks: Continuous Changes
- The Price of Backlinks
- The Simple and Effective Way to Buy Links
- Conclusion with Outlook on the Future of Link Buying
Let’s get started!
Why Buy Backlinks for SEO?
SEOs and media buyers buy backlinks because their time, network, content or niche make it more efficient to them than other link building strategies.
Time Is Money
To purchase a link is done within a few minutes. That is much faster and more simple than the challenge to link content naturally. Today it is close to impossible, as most websites demand money to link to commercial content.
Blogger outreach is extremely time- and resource consuming. Even if you’ve done that in an easier environment 5 years ago you know what I’m talking about.
After writing very well structured, poem-like content that bloggers might be interested to link to (or might not!), you have to set up a massive research on topic-relevant magazines and blogs, and finally conduct, manage and follow-up a huge email campaign with success rates <1%.
Who has time today for that week-long process? Especially if there’s more effective ways to get what you want. Buying a backlink means to decide on a package or single blog to get a link from, add your URL and keyword, go through the payment process and twiddle your thumb until you see your SEO rankings grow.
Money Is Also About Time
If you compare the exact time and resources needed for your own blogger outreach campaign, at the end of the day you almost always end up at a higher price for a “free” backlink than for a paid one. Even if most influencers and SEO agencies don’t want to speak about that … take it for granted.
Building free backlinks in bulk consumes a lot of time and manpower. It all starts with keyword research for your own website, where most companies already lack the professional skills for. If you decide for the right, relevant keyword with the suitable niche-level the content writing process starts.
The writer also needs a high level of SEO understanding to use the right set of main and side keywords for the right amount of time. Add a very skilled graphic designer and a person who knows how to effectively write meta title and description. And all that at scale.
Some companies have those skill sets and today still succeed with such campaigns. But you need to be honest with yourself and understand the full scale of performing such a project from the beginning.
If you consciously build backlinks and monitored rankings before, you already know it:
Backlinks are necessary!
If your competitors have them but you don’t, the SEO favor will be clearly on their side. Without backlinks, no great page 1 rankings are possible. At least not for countries and keywords you might be interested in.
There are a couple of great backlink services out there, a few ones like Link-Guru even with decent prices.
Safety from Google Penalties
5-10 years ago Google used to have a department that was 100% dedicated to finding backlink scams. Then the purpose of the team was moved to filter out misinformation, mostly on political and social topics. Lately they have been very busy with Covid.
Today, there is no one looking any more. So if you don’t buy 100.000 scam links on the same day, Google very likely won’t know if you buy or earn your backlinks.
Doing link building in a natural and genuine looking way, there is practically zero risk of manual actions.
If you ask me for my experience, none of our customers has EVER been penalized. But 100% of them increased their rankings. Penalty safety is there to stay.
The Big G Algorithm’s View on Link Building
To give you a broader picture of Google’s Stance on Link Building, let me go back in history to the year 1996.
Back then Larry Page and Sergei Bryn released the first version of Google on the Stanford University website.
The entire idea was based on digitizing footnotes in academic works.
Yes, internal and external backlinks between page content, footnotes and other external academic documents was the first version of Google!
Thus, linking is an integral part of the core DNA of Google. The idea to “download the web” came 1-2 years after.
This fact also calms the noises that backlinks might be replaced by other ranking factors in the long run. Most probably they will not! In the last few years and with the last few algorithm updates, we even see a slight trend in the opposite direction.
Another point unknown to many, is the “common knowledge” of the SEO sector that Google forbids and punishes buying backlinks.
That’s not exactly true.
John Muller sees commercial link building as a “normal part of the economy of the web.”
Yes, Google very much dislikes purchased backlinks for passing PageRank or link juice. They prefer naturally grown, authentic and reliable search results.
The sort of links that Google opposes are:
- Link Networks or PBNs (Private Blog Networks)
- Automated Link Building Tools
- Large-scale Link Exchanges
- Advertorial- or Blogpost Campaigns with Keyword Linktexts (anchors)
- Backlink Contracts or any other form of agreement
However, Google absolutely allows backlinks for advertising. They support this and even invented sponsored- and nofollow tags for that purpose.
Buying Backlinks: Continuous Changes
Experts were quite baffled when Google hired economic professor Val Harian as Chief Economist back in the 2000s. He was paid $ 1 Mio per month back then. And the investment paid off!
Developing the PageRank algorithm was a real game changer that pushed Google light-years ahead from Yahoo.
The Big G was born!
The invented AI system had many advantages and links were one of them. Links were there before, but it helped to show much more clearly which website became popular and for what reason.
Biggest rival Yahoo still charged domains for showing them in search results. A mistake from today’s perspective.
At the same time Google’s huge traffic gains and decisions already created completely new industries like link-building or SEO services. Businesses understood the chances of being highly ranked and started buying backlinks in large amounts. Site-wide Text Links on a monthly basis were quite popular back then. If you search a bit you’ll see them still sold from a few services today!
It was the wild west of SEO and with your keyword in the meta data and 10 backlinks per month you could make a ton of cash!
Later on when private blogs became more popular, link building reacted: blog networks emerged. Imagine 100 WordPress blogs are all linked with each other and create enormous link juice by being a well-linked part of it. Whereas the content was so bad and often auto-created that probably no one ever finished reading a text.
When Google took measures, the next update “Penguin” in 2012 pretty much decreased the power of such PBNs. From there on content was “king” and backlink schemes had a rather hard time. A lot of websites got penalized for being some part of such a scheme or network.
The Price of Backlinks
Links come in different variations and types. Every publisher or website admin might have a different way to price his services. So there is no standard pricing for a backlink whatsoever.
Prices usually vary from around $50 for newer websites with weak search metrics, to up to $15,000 for some countries leading magazines or digital news sites.
Often websites decide on their price according to demand, time exposure or the Domain Authority (DA) value of their blog or magazine.
The demand highly varies with the publisher niche. Travel or Fitness blogs for example usually get even more inquiries than comparable niches. Finance blogs usually receive higher offers from advertisers in accordance to the highest PPC (Google cost per click) prices for their keywords in the industry.
Examples of Backlink Prices:
High-Authority Backlinks from $75 / link
Niche Backlinks from $175 / link
.edu Backlinks from $125 / link
News Backlinks from $115 / link
Video Backlinks from $75 / link
High-PR Backlinks from $75 / link
Prices for International Backlinks:
French Backlinks from $95 / link
Canadian Backlinks from $175 / link
UK Backlinks from $175 / link
German Backlinks from $175 / link
Indian Backlinks from $175 / link
Chinese Backlinks from $175 / link
Australian Backlinks from $175 / link
Brazilian Backlinks from $95 / link
Spanish Backlinks from $75 / link
The Simple and Effective Way to Buy Links
There are many ways to buy backlinks. Some are clearly better than others. Some are comparably very expensive, some are really bad and should be avoided and a few are recommended and will lead to the right results for a price almost every business can afford.
Let’s start with the Do Not’s – but make sure you read the article until the end to know both ends.
- If you get approached by someone on Twitter, LinkedIn or email sharing their high-DA lists with you, it’s mostly Indian businesses with very dangerous and unreliable links. The articles they publish might not be indexed after you paid or even before. The scam rates are very high and could even harm your link profile.
- If it comes to cheap links from websites you find on Google, selling bulk or single links, or from freelancer platforms like Upwork, Fiverr and similar platforms you should know one thing: Prices are cheap for one or several reasons. You’ll receive links which are more harmful than good. Scam links, mass web directory links and other forms of link waste.
- As mentioned before in this article, an older form of scammy backlinks are called Private Blog Networks (PBNs). These links are cheap, but bring a great risk of penalties with them. Google can automatically detect such networks and possibly harm your rankings with a manual action.
Many businesses buying such links end up spending a lot of money or time to disavow their bad links to clean up their backlink profile.
As the ways to avoid building links are clear now, we can look at the right and recommended alternatives now:
Buying backlinks might not be well seen by some, but it’s extremely effective and an absolute necessity if your own brand is not called Apple. We already looked at ways on not to buy backlinks, so it’s time now for the recommended process that is safe and very effective.
The crucial rule here is that a link must be embedded naturally! Only authentic link building which does not look commercial is safe link building.
A bought link from Link Guru is exactly that. The article is informational, interesting and data-driven. Google loves numbers, statistics and reliable sources. Articles are completely authentic in order to look 100% natural to the Google algorithm and of course to readers interested in your article.
The best way to buy backlinks summarized:
- The blog, magazine or digital news website you buy a link from has great search metrics like MOZ DA, SemRush Traffic, etc
- The website and category are relevant to your keyword (which is very often true for news or .edu websites)
- The linking blog or website are “real” and not just a zombie website with copy-content.
- Connected and active Social media channels are a big plus!
- Some publishers add tags like “Collaborative” or “Guest Post”, which is okay. But it should never be mentioned and visible to Google that they actually sell backlinks.
- Your article needs to be indexed and your link needs to be dofollow. Otherwise the SEO impact equals zero. Link Guru makes sure both are true.
If you build a bunch of links or build links monthly for a longer period, you should also consider this:
- The length of your articles should vary a bit – don’t always publish articles with exactly 490-510 words
- The anchor texts should vary. Don’t use “leather jacket size S” or similar every single time
- Your backlinks should vary: sometimes you can link to your homepage, sometimes to a category page, sometimes to a blog article. Create some variety.
- Add trust-links, but use different amounts and targets.
- Use different angles and structures of your articles, not always the same scheme.
- Use different image sources or add your own images sometimes.
Using this strategy will make link building an easy and secure process for you. Once you try it the ranking changes will speak for themselves.
Conclusion with Outlook on the Future of Link Buying
If you’re competing in the world of SEO, there is barely any way to avoid buying or spending time or resources for backlinks. The more you know, the more quality backlinks you get for a competitive price, the higher your desired search engine rankings can fly.
There are people in SEO who say backlinks will drop as a search metric with time and become less important. There also were people 10 years ago and 5 years ago you said this. It wasn’t true then and our daily experience tells us it’s not true today.
Google’s first idea, even before “downloading the internet”, was to link footnotes in academic works. DuckDuckGo’s algorithm clearly marks backlinks as the number 1 metric. In other words: the chance is good that link building will never die.
The entire idea to write this guide was to make you feel better prepared for the topic of link building and especially buying backlinks. I hope you feel more ready now after reading this. And if any question is open, please don’t hesitate to contact us.
Just like we did in the past, Link Guru will always keep you updated on Google Updates and adjust our content to the newest Google algorithm updates.