Optimizing for SIRI and Voice Search

There are several platforms for digital aid Voice Search that are transforming our ways for searching for content online. The search on voice control assistants increased from 0% up to 10% in the year 2015 on general global search volume. With a persistence of this pattern this is most definitely just the beginning of the use of voice search and it may most likely outshine the use of keyboards in a matter of time.

I also use this voice searching method from time to time. I find it quicker, easier and more interesting as compared to typing which may also be very tiresome and slower some times.

40% of adults are now confirmed to be using this method daily some do so simply because they feel more tech-acuity while others just prefer it for various reasons. Cortana by Microsoft is registering usage by 133 million users monthly.

Voice search is also highly accurate in terms of recovering the information required. This shows reliability in this mode of search an updated information on the same by branded3.com shows that in 2017 there was an amount of 25 million voice gadgets shipped amounting to a total of 33 million in apportionment. This anomaly means that there are several ways in which we can ensure that we fully elevate content for the voice search from an SEO point of view some being:


We are no longer living in an era where we have to pick key points to be understood by a robot. Now, we can instead just use longer and detailed sentences to search for accurate responses and results via voice search.

We can and should make a step to put concentration on phrases that people use in making natural and normal statements.

Usually, we target words like baking cakes, baking chocolate cakes or just baking.

Try using phrases like easy steps to baking chocolate cakes, simple baking steps or step by step easy baking.


This focuses on how we phrase our questions.

Personally I’d start with adverbs such as who, where, when and how. I’d give a statement like “who is the closest flower vendor” or “where is the nearest mall”.

A study shows that there has been an increase in the numbers of question phrases for up to a 61% increase per year. Phrases starting with “who” having increased 134% and 81% increase in phrases with “how”, “who” being the most widespread word phrase.


Google just launched its Innovation Update Hummingbird in 2013.This used covert syntactic indexing to make the understanding of the prime meaning behind terms that are searched online.

This clearly indicates that Google is focusing more on correct language and determination of user intent. This shows the relevance of understanding exactly why the user is searching for whatever they are searching for on the internet. Instead of just writing content that is keyboard-rich users should be a put as first priority by generating content that is instinctively valuable that addresses concerns and queries that the audience that your audience might have.

Doing this enables the voice search engine to find out what the most significant and best results that are acutely original.

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Users often refer microdata like phone digits, business location and so forth.

You could as well do yourself a huge favor by availing this information easily available and retrieval to virtual assistants. This includes admissible contact information, address, sitemap and any relevant information.


Being mobile friendly is very important in this era. Voice searching and mobile phones go hand in hand.

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You should always make sure that you savvy the doctrines of generating content that is mobile-friendly. This can be achieved by using shorter paragraphs, keeping chunk points short, using bullet points and subheads. (https://neilpatel.com/blog/how-to-create-mobile-friendly-content/)

There is a contrast in the way people read mobile content as compared to the way they do desktop content. (https://www.hubspot.com/marketing-statistics)

The main reason behind this is that it is more convenient. The very important thing is to base your campaigns to harbor very instinctive ways of searching.